You should probably get rid of your LinkedIn account if you hold the belief it is just an online CV.
Granted your profile does have your experiences and your skills there, but that is just scratching the surface of what LinkedIn is all about.
There are over 1 billion searches on LinkedIn every day. 1 billion?! That's huge! And if your profile is pretty inactive, then you can pretty sure those searches won't be leading to you or to your company.
It's an opportunity to build relationships with key people industry. With over 49% of key decision makers on LinkedIn, it is the perfect opportunity to connect and share your thought leadership.
Today people are looking to buy into the stories and relations, rather than the cold plastic product. Did you know your businesses CEO is more likely to appear first on Google searches than your company?
LinkedIn can help you form those stories. It is a free platform where you can comment on articles, share blog posts, write pulse articles and be part of group discussions. The tools are there to start building your thought leadership.
Take 2 - 3 minutes and have a good look at your LinkedIn profile and activity. What can you be doing to improve your presence?
Did you know that most people’s LinkedIn profiles rank higher in Google search than their company’s websites? Before doing business with anyone, smart people do their research with who they’re about to get into bed with (so to speak). If you have an old profile, with no connections, a 10 year old picture – or worse yet, no profile picture – you lose all credibility. If this is you – your first impression could be your last impression.