But is that always a bad thing?

In a short space of time, we have replaced 'go on the internet' with 'go online' and then 'look on my phone'.

The language we use to describe technology has become more real, less technical, and simpler.

However these changes can create lots of problems with communication when the words we use have a different meaning to the sender and the recipient.

Take 'e-commerce' for example. I've been reading an excellent book called 'Leading Digital Strategy' by Christopher Bones and James Hammersley. They define e-commerce in a really broad sense of all digital technologies in business, a methodology for thinking about strategy.

For most people though, e-commerce means online retail (or Amazon, if you're going to get really simple about it).

Ask a web developer about e-commerce and you're more likely to start talking about a plug-in for the shopping cart and checkout, a much narrower and specific definition.

This creates a need to dig deeper into the other person's understanding of what they are asking you, which can give us a richer and deeper understanding of what they really want and need.

In a world of rapidly changing, ever-increasing, superficial communications, developing the skills to dig deeper and ask better questions creates an opportunity for us to have more meaningful conversations and make a lasting impact.