Overwhelmed by the amount of content coming at them, executives say they are more discerning about the sources they choose, and reward brands that are credible thought leaders with sales, loyalty and advocacy.
The video below covers the results of a piece of research into content and why people (especially at executive level) are being more discerning about the content they read/watch/engage with.
With 80% of companies planning to produce more content over the next 12 months, it more important than ever to get it right - otherwise you are wasting time and resource.
Great content should be part of a comprehensive inbound strategy that stems from a single goal - attract strangers to your site and then move them along the pathway from visitors to leads to customers to promoters.
If you are interested in developing an inbound strategy that delivers scalable and predictable growth, we run a weekly workshop on the inbound fundamentals at Babelquest HQ that could be helpful - click here to find out more