The image and colours we choose in our marketing campaigns and in our branding is becoming more important as we find much more engagement and a better response rate from visual content.
Colour can evoke all sorts of emotions and enable us to really connect with our customers. How do you want them to go away feeling about your business and your brand? Feed this into your design choice.
We all know how 'noisy' the internet can be, so adding value to anyone who comes across your business can make them seek you out later down the line. Hopefully resulting in a sale. The value needs to be expressed quickly, which a powerful image can help to do. Again the colour and image choice can make all the difference in relaying that value proposition.
And whilst choosing the right colour schemes and images is important, always keep in mind your customer. What will they respond to? And what will make them more likely to interact with you?
There’s no question that color preferences are a personal thing. For some, yellow is synonymous with happiness. Others find the bright shade hard on the eyes. Individual experience, cultural background, state of mind — these factors can all affect how we interpret color.