More and more places have Wi-Fi (London Underground for instance), making it easier for consumers to connect with businesses online. So much so that 39% of Tube passengers have made purchases on their commute/travels.
Being a multi-device focused also makes it easier for us as a business to communicate to our prospects, giving us more opportunity to engage.
But are we acknowledging this as businesses? Are we geared up to the multi-device society we live in? Is our customer experience ALWAYS well integrated from physical store, to mobile phone, to tablet?
80% of UK adults own a smartphone. And smartphone ownership is only continuing to rise. But more sales are still taking place on a laptop, so maintaining a consistent, slick user experience throughout is essential.
Smartphones are now often the starting point of the Buyer's Journey, helping customers become aware of what they need/want. With super quick 4G internet (most of the time), the options are vast and optimising your customer browsing experience will hopefully increase your quality leads.
A recent study estimates that the UK is now spending £9.3bn a year online shopping while on public transport, making it one of the most valuable times of the day for ecommerce. Clearly there is no shortage of opportunities to engage customers, but the challenge for brands comes in understanding how they should be adapting to meet the needs of the multi-device consumer to ensure they are in the best position to secure sales.