"Half of the money I spend on advertising is wasted....." blah blah blah. That's over 120 years out of date. All of your marketing can make an impact, and here's how.
Marketing and Sales use all of the same words, but may as well be speaking different languages.
But if both teams think about what those words mean for their buyers, then it all falls into place really quickly.
Earlier this year, we did this to create a massive impact for one of our clients, generating £millions of opportunity in a very short space of time.
While a lot of work went into it to get their Inbound marketing and inbound sales foundations ready, it was the understanding of how their buyers moved that opened up all of the possibilities.
Today, we have been awarded the 2016 HubSpot Impact Award for Sales Enablement!
A massive recognition for us, could it be the start of a big conversation for you?
If you'd like to find out how your buyers move, to help your marketing and sales people to engage with them more easily, read on.
The HubSpot Impact Awards recognize the most innovative and creative client work using HubSpot tools. Take a look through all of our winners, and click to learn more about each Agency and their award winning work!