We all know that adverts get overlooked these days by savvy buyer's on 'ignore marketing autopilot', but what about your inbound tactics? Are they ignoring some of those too?
Newsflash: your CTA's might be being overlooked.
Don't worry though, there's a potential solution on the horizon.
HubSpot have just introduced Leadin as an add-on. A free add-on. Honestly, the BabelQuest office haven't been this excited since our spacehopper arrived (yes, really).
Essentially a way to add dynamic CTAs to your site, which you can set to roll in whilst a user is scrolling. A great way to integrate the logical next step in their journey. Done well, and with your buyer in mind this could be transformative to your qualified conversion rate.
You may have noticed we actually started doing this on our own site a couple of months ago and we've seen great results. As much as I hate a pop up, a CTA sliding in from the bottom of the screen isn't as obstructive, and can help make that next step clearer.
So, if you've got HubSpot, what are you waiting for? Head over to the blog post below, install the add-on and try one out for yourself.
But the question is ... are readers noticing your blog's CTAs? The problem with static CTAs at the bottom of each blog post is that after a while, visitors learn to tune them out. This isn't only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors might be ignoring your "additional content" or "recommended next steps."