Colour is becoming more important in marketing. Especially as humans are being more drawn to and are engaging more with visual elements. Choosing the right colours for your brand and for your campaigns can speak volumes, so here's a brief cheat sheet of what the colours you choose can suggest about your business:
Red - Attention grabbing, powerful, use sparingly
Blue - trustworthy, cool, works well with other colours
Pink - fun, charming, sweetness, perhaps more geared towards females, but I personally would say suitable for all
Yellow - powerful, dangerous hues, demonstrates confidence
Green - versatile, warm, inviting, health, environment, wealth connetations
Purple - Elegance, prestige
Gold - elegant, powerful, wealth
Orange - energy, fun, cool, cutting edge (Nice choice Passle)
Brown - earthy, comfort, relaxation
Black - versatile, modern, can be exciting or relaxing depending how it is used
Of course the various hues and textures will provoke different reactions, so think about what feeling you want to create and work in the colour around that.
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases.