Facebook are edging on to Snapchats turf with disappearing messages. This is nothing new. Facebook have tried this multiple times.
Will this time be different? Is it even a feature we want on Facebook? What would be the business benefit?
Personally I think Facebook are over egging it. Secret messages on messenger could be a breeding ground for questionable behaviour. There could be 'trolling', followed by denial because the message has gone.
There may be benefits. Perhaps disappearing customer complaints? Or limited time discount offers?
Users in a secret conversation “can set a timer to control the length of time each message you send remains visible within the conversation”. It’s surely coincidence that such a feature is something that Facebook has launched three times previously. Disappearing messaging app Snapchat has been a thorn in Facebook’s side for years, ever since the company turned down a $3bn acquisition offer in 2013.