Newsletters can be a powerful tool. With the ability to place all your most potent content directly in front of your audience, it is important to get them right!
It is very easy to throw together everything your team has written and create a loose theme but too often this can end up looking forced. Without a clear message you run the risk of confusing people who will then loose interest very quickly.
This is why it is so important to have a clear content strategy and specific personas. Try to pull together a cohesive list of topics and allow your team to work from that list.
By doing so you will ensure that your content follows a focused theme and creates a strong message for you to highlight in your newsletter.
Likewise don't over clutter your letter. Keep it clean and simple.
Below are some great newsletter examples compiled by the guys at HubSpot for some inspiration!
And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn't great for you, your metrics, or your company's success.