SlideShare has 70 million users and it gets 500% more traffic from business owners than Youtube, Facebook and Twitter.
It's also a great platform to upload educational content to attract customers, grow your market and enlighten your audience.
So why are you not sharing your content on there?
Why is your content failing on SlideShare?
I'm sure you've heard the saying that you can't judge a book by its cover. Well, people definitely judge a SlideShare by its cover slide.
The guys at wishpond conducted research which found that the first slide will often determine if someone will continue to read your slideshow.
As Digital Marketers, this is big research that we can all learn from. We should be spending as much time building our cover slides as we do our slide contents.
Let's not forget that the biggest bonus of SlideShare is that it can give you a vast amount of information immediately. However, nowadays most people decipher information visually. Therefore it's vital that your cover slide isn't just informative but it's also visually appealing.
Having a visually appealing slide will not only attract users but also give you further authority with the audience who are more likely to trust you as a source and see you as a thought leader.
This all helps you in setting yourself out from the crowd and limiting the amount you shout into the void by setting your content apart visually.
We Weren't Taking Advantage of the Cover Slide The cover slide is often the most important slide since it'll determine whether someone will take the time to view the slides at all. In some cases we would either quickly throw together a header image, or even leave them bare and without images. This is not to say that all of our cover slides looked bad, but rather that we weren't appreciating the full effect of visual content within the psychology of conversion. Especially when you compare these cover slides to more popular Slideshares, it's no wonder we weren't getting the type of results we were looking for.