We continually hear that good communication – and therefore good blogging - involves telling stories. But what does that really mean, beyond trying to dredge up an anecdote or two from your own experience?
This article offers some tangible tips for incorporating stories into your work. It looks at how fiction writers structure their stories, and how to take the ‘four elements’ of a fictional story and use them to put together your message.
There is also a useful examination of opening lines, with some inspiring examples provided. Learn from the masters!
If you can invite your reader into a world of stories and conflicts and transformations with your copywriting, then you will have created something commercial, with a truly fictional heart. And that, is a story worth telling.