How long do you think you need to measure the effectiveness of a marketing campaign?

An increasingly large number of campaigns are now measured over less than 6 months and this can be damaging to a brand.

Quality brand recognition and reputation are not traits than appear over night. It takes hard work over a long period of time to cement a reputation in the eyes of a consumer.

Inbound methodology requires 2 things that work better over longer periods of time;

  • Consistency - Content creation takes time to build a momentum. You can't expect to see immediate results.
  • Data - Any good marketer is using a data driven approach to make incremental changes to their strategy and implementation to see the greatest increase in effectiveness over a longer period of time.

Though this takes time, it is a journey worth making.

If you aren't getting the results you were hoping for from HubSpot check out this blog for 7 Easy Tips for Inbound Success.