Jessica Cody over at the HubSpot blog makes a good point in the article below about how easy it is to focus on the 1% of people who come to your website ready to buy.
But what does that mean for the other 99% of traffic? What attention are you paying to them?
Here are a few tips to help capture the interest of those who are not immediately ready to buy.
- Educate. Educate. Educate. Don't shout about your product left right and centre but instead, try to begin a relationship based on adding value and trust.
- Ensure that you have offerings specific to the awareness phase of your buyer's journey.
- Make it easy to connect with your team in a noncommittal way, make the signup to your blog interesting and easy.
Check out this blog post on nurturing for some great best practice tip and tricks!
Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy.