Ads will soon be appearing on Snapchat, interwoven between your friends stories to cause minimal interruption.  Welcome Snap Ad.

It's still an interruption, but if the consumers are targeted well it probably won't be seen as such.

With 10 million active UK users and around 150 million people using the platform daily, it is platform advertisers have been gnawing at the bit to get their hands on properly. After all a Geofilter only has so much reach, but a blended mix of friends stories and Snap Ad stories will mean there is no way consumers can avoid them.

This is not all. Snapchat will also be introducing: Ads API, Snapchat Ad Measurement and Stats among other features.

I am intrigued to see how Snapchat will balance user experience and big ad spend on the platform effectively.