You’ve almost finished writing your blog post – yee haa!
You’ve come up with a cracking idea to showcase your expertise, done your research, produced some insightful copy and sweated over the headline.
But it’s not over yet! You still need to nail the ending, just at the moment when your creative energies are pretty much exhausted.
And the ending is pretty important, right? Too right.
Get it wrong and the effect will be the same as trying to set fire to your long-hated neighbour’s car, only to find that you can’t get the match to stay alight long enough to ignite the seat fabric: a major comedown.
And if the end of your blog is lame, not only have you let down the rest of the piece, but you will also lessen the chance of getting your readers to come back for more.
Luckily, this post has some excellent advice about how to go out with a bang rather than a whimper. The tips are all good, but I particularly like this one:
To help breathe at the end, make a few personal comments. Why? Because personal is powerful. People will respond to your CTA more effectively if you share a personal anecdote or mention how you’ve dealt with the issue.