Wimbledon is less than three weeks away, and this year it has secured a three year deal with Snapchat to raise awareness particularly among the younger generation.
Snapchat is different from other social media channels, in that it is 'closed' network. With 10 millions active British users, it is certainly a platform to have a presence in.
Wimbledon had dabbled in Snapchat year, aiming to showcase the tournament to a fresh audience. Key tennis players such as Serena Williams, are also using Snapchat to build up their profiles by posting stories on a regular basis to gain followers.
Snapchat is different from other social media channels, in that it is 'closed' network. However this can make barrier to entry quite high for smaller businesses.
The partnership with Nielsen was recently announced, bringing the all important analytics into play. With 10 millions active British users, it is certainly a growing platform and worth considering having a presence in.
The tournament, which kicks off June 27, has inked a three-year deal with the hot messaging platform to have a temporary home in in Snapchat Live section for the U.K., starting this month. The Live Story will compile snaps from people attending the qualifiers and the tournament. There will also be “takeover” days following the antics of tennis stars at the event. Snapchat will display Wimbledon as a Live Story globally on the opening and finals days of the tournament. “We want to show that Wimbledon is willing to change its stripes, but it’s still keeping that core message,” said Alexandra Willis, who heads up digital at the All England Lawn Tennis and Croquet Club, Wimbledon’s organizer.