When we're all being told that we need to provide helpful content to our prospects in order to get into their sight line and gain their trust, it's easy to lose perspective sometimes.

This Whiteboard Friday from Moz is a great example of how we need to consider the whole picture when writing a blog post.

So many good points, but the main point I got was why.

As Simon Sinek preached to us via Ted, people don't buy what you do, they buy why you do it. It's the same with your content!

There is absolutely no point in putting out content without considering the 3 whys...

- Why are you writing this?

- Why should your audience read it?

- Why should your post be shared?

Diving into writing, considering keywords and then making it look pretty will mean nothing if you didn't start with why.