When we're all being told that we need to provide helpful content to our prospects in order to get into their sight line and gain their trust, it's easy to lose perspective sometimes.
This Whiteboard Friday from Moz is a great example of how we need to consider the whole picture when writing a blog post.
So many good points, but the main point I got was why.
As Simon Sinek preached to us via Ted, people don't buy what you do, they buy why you do it. It's the same with your content!
There is absolutely no point in putting out content without considering the 3 whys...
- Why are you writing this?
- Why should your audience read it?
- Why should your post be shared?
Diving into writing, considering keywords and then making it look pretty will mean nothing if you didn't start with why.
"What is it that's the unique value that I can bring to the table with my blog post?" Unique value meaning not just unique content. Obviously, what you write is going to be different than what other people have written or created. But how are you providing value that is different from what other people have provided? Is that because your opinions are very unique? Is it because you are providing a better experience? Is it because you're providing that content in a different format? Is it because you have access to unique researcher data? Whatever those things are, you need to answer that question because we're trying to go above and beyond what else is out there.