Is your business truly customer focused? Answer honestly…

If you thought “YES!” I would advise you to think again.

Everybody claims their business is to some extent, but there is a big gap between saying so and actually living by it.

In order to maximise your value to prospects every sales and marketing process should stem from awareness of your customer needs.

If you can make something easier for them, do it!

If you can go above and beyond, do so!

If you can interact with them on a personal level, absolutely go for it!

You should have a very clear idea of how your business adds value to your customers at every stage of their buyer journey. By doing this you will start to understand how you can form a relationship with your prospects.

This blog article explains more.

This is why it is so important to have a robust set of personas delving deep into your customers and be aware of how your offerings match their needs. 

If you're having trouble attracting your ideal personas, your inbound approach probably needs altering. HubSpot Health Check comes into play here, assessing your website, to see what is working and what isn't. Find it here

Click the link below to read more and find examples of how some companies are creating content designed with their customers at heart.