Consistency. Quality. Two very important aspects of successful content creation. Both as vitally important as each other, however…
The consistency aspect of content creation is so often hammered home by industry experts that many get caught up on the need to publish something…anything thinking it’ll be good enough.
The quality of your content is so important for creating trust and positioning your business as the go to place for your prospects. At some stage in life everyone learns that trust is far more easily lost than gained, it is no different for your business’ potential clients.
So take your time, pace yourself and don't hit [publish] until you are truly proud of your work.
Linked below is a quick guide to creating great content to boost traffic and position your business at the forefront of your industry.
In Content Marketing Institute's Benchmarks, Budgets and Trends report for 2016, they found that 65% of B2B marketers don't know what content is and isn't effective. Despite that,76% plan to produce more content this year.