It is a delight to see what the major automotive brands are doing to boost their profile through new technologies.

Virtual Reality has opened up opportunities that otherwise would not be possible, giving the consumer a chance to experience driving the latest models. There is no longer the issue of whether that model will be available for a test drive. And dealerships don't have to worry about storage costs and huge showroom expenses.

Toyota are also using VR to also show the dangers of distracted driving, highlighting how versatile this technology is.

With new car registrations having increased by 2% in April (Society of Motor Manufacturers and Traders), VR could help boost the automotive industry by giving more opportunity for consumers to interact and engage with brands and therefore help them make informed car buying decisions.