It is a delight to see what the major automotive brands are doing to boost their profile through new technologies.
Virtual Reality has opened up opportunities that otherwise would not be possible, giving the consumer a chance to experience driving the latest models. There is no longer the issue of whether that model will be available for a test drive. And dealerships don't have to worry about storage costs and huge showroom expenses.
Toyota are also using VR to also show the dangers of distracted driving, highlighting how versatile this technology is.
With new car registrations having increased by 2% in April (Society of Motor Manufacturers and Traders), VR could help boost the automotive industry by giving more opportunity for consumers to interact and engage with brands and therefore help them make informed car buying decisions.
As well as automotive brands using VR and AR to improve the car-buying journey, many are also using technology to increase general brand awareness. Renault Sport’s Clio Cup Experience is a great example of this. Despite motor racing remaining a rather exclusive sport, Renault’s recent venture into the world of VR gives fans the opportunity to experience it for themselves. Simulating a lap of the Renault Clio Cup, it offered a 360 degree, spine-tingling insight into what it's like to drive a race car. By combining a video game experience with real life sport, Renault capitalises on VR's ability to transport the user into a whole new world.