I've been saying for years how you can relate almost every life situation to a F.R.I.E.N.D.S episode. It is one of my all time favourite shows, so I was delighted to hear about Netflix's re-marketing strategy of the show which did exactly that.

They have tagged clips from each episode on YouTube. So if you search for make up tutorials this will bring up a clip of Joey advertising blue lipstick (if you haven't watched F.R.I.E.N.D.S yet please do!). It is a very clever idea to attract new generations of fans. 

And how did they do this? By taking control of the data. Data can be a marketers best friend, helping you target your ideal customer to produce qualified leads.

Netflix went down the route of being programmatic (basically means automatic), which when paired with data became a very powerful tool.

So the question is how do you utilize the data you have to create impact for your business?