Twitter users trust influencers almost as much as they trust their friends – so says Twitter, at least. (See the quote below.)
The study quoted in this article also showed that 40% of respondents had actually purchased an item after an influencer shared it on Twitter, YouTube, Instagram or Vine. 20% had shared something they saw from an influencer.
These kind of stats are fueling the rising interest in influencer marketing. But there is also relevance beyond the household names of this world – because every community has its own influencers. Or if your community doesn’t have them yet, then the opportunity is there....
56 percent of users surveyed said they rely on recommendations from friends, 49 percent said they rely on influencers.