With Donald Trump now the presumptive Republican nominee, many are asking how and why.
A major factor has actually been a small helping of inbound marketing, raising awareness in a very effective and economical manner.
So much so that Trump would have needed to spend $380 million on paid ads to raise the same amount of attention that he generated on social media.
He has generated so much interest that the number of tweets surrounding Trump between March 2015 to February 2016 would take over 1,200 years to read.
The content was shared and discussed so much because it was different, it was controversial. Trump sold a story, and weaved it into the American public.
The clear message from a business perspective is that we have the tools to generate interest. The price barrier now to market your products/services is almost non-existent, compared to ten years ago, but it is how much we use it, how much we commit to it before we can see the results.
Donald Trump is no conventional candidate for the US presidency and his use of social media has been anything but conventional as well. Social media has been dubbed the "real Trump card in the US election" by professor John Naughton and the numbers demonstrate why: according to an analysis by social media management firm SocialFlow, Trump has dominated the political conversation on Twitter, where he has posted more than 30,000 tweets. By the company's estimate, between March 2015 and February 2016, US social media users spent more than 1,200 years reading about The Donald on social media.