How did you arrive at your pricing? Are you happy with it? Are your customers happy with it?
There's a great article here on pricing, covering lots of experiments and examples you'll recognise. The thing I took away from this is that pricing is all about emotional response.
If you've arrived at your pricing by doing some cold hard sums, and haven't tested buyer response, you may be missing a trick.
One point I'll add to this list is about having a pricing page on your website. A really important thing to think about is using it as a 'signal of buyer intent'. If a prospect is viewing your pricing page, it is a strong signal that they are ready to consider buying.
This is very powerful information to put in front of your sales team. If you'd like to find out more about how to put those kind of alerts in front of your sales team with some free tools, ask me and I'll show you.
People can’t tell you what they think about pricing, because they don’t think about pricing. They feel it.