Most companies have used digital ads. For some this is a major aspect of the digital marketing strategy. But is it worth the money? 46% of banner ads are actually not seen by consumers, meaning money is simply being thrown down the drain.
How much money? Well £600 million a year is wasted on unseen ads in the UK.
The main reasons are:
- Slow loading time
- Ads appearing below the page fold
This is why metrics are so important. It can help highlight how effective your advert is. And if almost half of your ads are not visible, this will surely be apparent in your analysis.
However, 46% of ads are not viewable, meaning that more than £600m is wasted annually. Key reasons for lack of visibility include slow loading times or ads appearing below the fold, meaning it is not in view of the user.