LinkedIn is incredible. It is an absolute goldmine for anyone working in sales. We now have the opportunity to search, connect and potentially engage with anyone.
We have a problem though.
Sales people are ruining the platform though and if we don't change our behaviour then we could ruin the platform forever. Either people will stop using it or LinkedIn will clamp down even further.
Here is what you need to STOP doing
- Spamming Group Discussions
- Sending sales pitches
- Sending uncustomised, Cold Connection Requests
- Creating Fake Accounts to Spy on Competitors
It's not all bad. It presents you with an opportunity. Take a look at the steps Pete Caputa takes you through in the below article as alternatives to this spammy activity.
Make LinkedIn the most efficient and effective tool ever created for prospecting. Use these steps to help you identify, connect and engage with LinkedIn members.
The opportunities to connect with buyers has never been more numerous, easier or richer in quality.
Most salespeople agree that LinkedIn and especially LinkedIn Sales Navigator is probably the best sales prospecting tool ever created. The value, of course, is that it provides efficient ways to identify, connect, and engage LinkedIn members. It is a treasure trove of prospective customers as well full of insights about those prospective customers. It is a dream come true for new business sales professionals. But if salespeople don't stop employing the shortcut sales tactics above, we risk killing our prospecting gold mine. Not only will buyers rely less on LinkedIn, LinkedIn will be forced to constrain our activity in order to protect their golden goose: active engaged members. Even paid LinkedIn Sales Navigator customers can only send a certain amount of InMails per month. Why do you think that is? Because with no limits, salespeople would abuse the system.