... and no, i'm not talking about cyber ninjas jumping into your blog to steal words for dubious means. This is far more business-focussed than that.
The concept of a Content Hacker as an extension of the oft-mentioned Growth Hacker is an interesting one, highlighted in this infographic from CoSchedule.
However, whilst many of us may see the words Content Hacker and think it summarises someone who is simply proving that content can be successful (the guys over at Grow and Convert are doing really well with this), I think there's more to it.
There's actually a few things we can all learn from the Content Hacker frame of mind. Let's delve in...
1.Creating content to be shared. We should never underestimate the power of sharing, particularly when many of us will trust an article recommendation from someone we know over one pushed at us from an unknown publication. Shareable content starts a conversation and opens it up to a wider audience. After all, when a tweet disappears down a feed in a matter of seconds, LinkedIn becomes overcrowded and Facebook only shows 6% of your posts to people who actually like your page, shares becomes a crucial part of your promotion.
2. Focus on an aim. Content Hackers are focussed voraciously on a target, and whilst I would recommend businesses using conversions as a target over traffic, it's important to have an aim. Not only will that help you to see if you're succeeding, it will also help you to plan what can be done to get there. Do you need to write more posts, or are your offers just not alluring enough? Having that aim in mind will help you to get everything in line to get there.
3. Quality content. It goes back to something I often say, there's no point just putting a piece of content out for the sake of it. It's a waste of time. Having a clear focus on your audience and adding value will hugely help your success rate. With a Content Hackers mindset, everything you do will need to be quality, shareable and work towards that overall aim.
If your business is focussed on growth, everyone needs to be aligned around that. If everything is focussed on that aim, the work you are doing will be far more valuable than publishing, crossing your fingers and hoping something comes of it.
Growth hacking isn’t too far off from its counterpart, content marketing, a technique that we all know and love. In fact, it’s so close that it just might call for an entirely new breed of hacker: The content hacker.