Easter has become the new Christmas, full of festivities, family and fun. And the Easter marketing efforts have gone down well too with Carlsberg creating a chocolate pop-up bar (yes with real edible chocolate), complete with real beer taps.
Not to be outdone, although a chocolate bar is pretty hard to compete with, Cadbury dropped three giant eggs into the Loch Ness as part of its #EggsEverywhere campaign.
Easter spending was expected to reach £775 million across the Easter bank holiday weekend, so it is only fair that we are given worthy marketing campaigns.
I still have a number of Easter chocolate eggs left, so until they are all eaten I will still be feeling the Easter spirit.
Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.