Easter has become the new Christmas, full of festivities, family and fun. And the Easter marketing efforts have gone down well too with Carlsberg creating a chocolate pop-up bar (yes with real edible chocolate), complete with real beer taps.

Not to be outdone, although a chocolate bar is pretty hard to compete with, Cadbury dropped three giant eggs into the Loch Ness as part of its #EggsEverywhere campaign.

Easter spending was expected to reach £775 million across the Easter bank holiday weekend, so it is only fair that we are given worthy marketing campaigns.

I still have a number of Easter chocolate eggs left, so until they are all eaten I will still be feeling the Easter spirit.