Today I thought I'd provoke a few Marketers over at the DMA - Direct Marketers Association, into thinking about Sales differently.
Sales people don't get off lightly in my article either, but the real issue lies with those of us who organise and lead our businesses - we've got to create a culture of shared accountability if we are going to solve the biggest and most persistent problem in Marketing and Sales - the lack of follow up.
90% of Leads don't get picked up by Sales. Is that true? There's research that says it is. Many business owners, Marketers and even Sales people agree.
But who is doing something about it?
Me. That's who. Alright?
If you want it, I'll help you sort this problem out, once and for all.
First off, read my rant on the DMA before it gets taken down, then give me a shout.
This traditional animosity and blame game between Marketing and Sales is hurting your business, and p*ssing off your buyers. It's hiding this massive problem of lead's not getting picked up, and neither side is taking responsibility for it. A recent study suggested that 87% of the terms that Marketing and Sales use to describe each other are negative. It's time for a change.