You don't get to grow your business or get really good at inbound marketing without learning a lot. I was going to say 'a thing or two', but that's really not true.
If you've been in a rapidly growing business, you'll know the rate of learning can be breathtaking.
When you suddenly understand something new, it can help you move ahead really quickly. If generating the steady stream of good quality content you need is getting difficult, here's something we learned a while ago that transformed the quality and quantity of out output.
The most important thing to learn quickly about content is that it's not about you. Instead, write about the problems your prospects have, especially those that you can solve or take away for them.
Why does this work better?
If you write about you, you'll run out of things to say. There is only so much you can say about yourself, your business, your product, it's features and benefits. And far less that your prospect is likely to find interesting or be searching for.
What are people most interested in? Themselves. After that? Their problems. If you understand your prospect's problems, and ask the right questions regularly enough to hear about their new problems, It will take you a long time to run out of good content to write.
The article below talks about this as only 1 of the 5 common problems people face when implementing inbound marketing.
If the problem that's keeping you awake is a little bigger, like 'how do I scale up how we find and keep customers to meet our growth goals?', then perhaps we can help you with this marketing growth health check.
#3 It's my company, so my blog should be all about me! Take a look at your latest blogs. If you're primarily talking about your products, services, and company story, you're doing it wrong. Your customers don't visit your blog because they want to buy something. They visit because they want to learn something. Talk about what's keeping your customer up at night and educate them on what they can try to do differently. This tells your reader that your company understands their pain points and where they are coming from. Then, you can very briefly touch upon how your product, service, or solution could help them get a better night's rest.