Google. We all want to be highly rated by Google. Google is essentially the boss, but how do we make sure we are getting the right ratings?

Things like user friendly 404 error pages, easy and sufficient contact information, ad formats and strong content (without grammar or typo errors) will all make Google look on you more favourably. It seems simple, but many of us cut corners and think Google won't notice. They do.

So make sure you've properly prepared the foundation for your online presence, and not just blitzed glitter everywhere and hoped for the best.