Google. We all want to be highly rated by Google. Google is essentially the boss, but how do we make sure we are getting the right ratings?
Things like user friendly 404 error pages, easy and sufficient contact information, ad formats and strong content (without grammar or typo errors) will all make Google look on you more favourably. It seems simple, but many of us cut corners and think Google won't notice. They do.
So make sure you've properly prepared the foundation for your online presence, and not just blitzed glitter everywhere and hoped for the best.
Don't be stingy with contact information This is a common gripe of the user, who often wants a contact telephone number, or an email address instead of a contact form. See the following extract from Google's Quality Rating guidelines. ...[for] pages which require a high level of user trust, an unsatisfying amount of any of the following is a reason to give a page a Low quality rating: customer service information, contact information, or information about who is responsible for the website. Just an email address and a physical address may not give users enough information to feel the website can be trusted.