Your company has big aspirations of growth, and as a result business development is the word of the moment. But are you actually implementing changes and strategy at all levels to ensure this?
A 'ground up' approach is the only way to ensure a connected, joined up strategy for growth which will truly see results.
Don't leave business development to the sales team, it really does need to start with the marketing.
Despite being published in 2012, this article comes back to the essence of business development, looking at the way it not only provides long term value to the company, but gives you an insight into your audience and creates relationships to underpin your success.
If your website and marketing strategy don't reflect the overall company message and aims then you really are holding back your success.
Luckily, we've got a free 4 Step Marketing Health Check to help you to take a look at what you're currently doing, tips on what to do next and ultimately, a strategy to help align marketing with that overall business development.
Review your marketing now and kick start your business development.
Find out more here
“I do biz dev.” Few times in history have more ambiguous words been spoken. Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and you’re like to get just as many answers. “Business development is sales,” some will say, concisely. “Business development is partnerships,” others will say, vaguely. “Business development is hustling,” the startup folks will say, evasively. The assortment of varied and often contradictory responses to the basic question of “what, exactly, is business development” reminds me of the way physicists seek to explain what, exactly, is the universe. With conflicting theories on the nature of black holes and bosons, the ultimate goal for those scientists is a Grand Unified Theory, a single definition that can elegantly explain how the universe itself operates at every level.