Social media is often ignored as a means of bringing in ROI. Why is that when it is a tool so readily available and at a low cost?
Simple. Businesses are not sure how to analyze it effectively to prove the impact it is having.
And it is often tricky, as there many things that can be measured. The right measures will depend on what it is you are trying to achieve.
Social budgets are set to rise by 33%, so getting social right has never been more important. Get authentic, relevant and set yourself clear objectives.
“Although the use of social has become more sophisticated it still has a lot of growing up to do in convincing a significant part of the marketing industry that it has an important and beneficial role to play,”