2016 is set to be a visual year with the focus predicted to be on branded video, product page and home page videos, social media GIFS and live streaming videos.

With the emphasis moving more so to visual content, it will be crucial to ensure the marketing message we are trying to send out does not become muddled. 

In this case less is most probably more. Videos longer than 3 to 4 minutes will tend to be overlooked. Keeping your message clear can be easy to forget when you have all sorts of manner of GIFs, graphics, videos at your creative disposal.