Star Wars... featuring some really clever marketing which shot box office figure through the roof.
Disney synergized their different divisions, deployed a heavy branding strategy and reminded viewers of previous films sparking the desire to see the latest one.
Sounds a lot like inbound marketing to me. Using different channels/divisions to reach your prospective customers, explaining why they need it (in this case the need to see the film) and therefore adding value to the customers.
The trailers encouraged viewers to seek out the information they want, by giving away almost none of the story. It's targeting the audience effectively, leading them gently through the sales funnel, rather that than throwing an abundance of information and hoping for the best.
Star Wars - may the marketing force be with you.
The initial box office take of Star Wars: The Force Awakens has reached galactic proportions: $529 million worldwide with about half of it from the U.S. and Canada alone. Besides intense nostalgia for the sci-fi series and the appearance of the beloved original cast, the film’s success has been propelled by Walt Disney Co.’s careful — and clever — marketing strategy