Browsing for products and services on your smartphone is becoming the norm. However there is not a significant increase in purchases despite increasing mobile web traffic.

It is evident that we need to make it easier for the consumer to either buy through their smart phone (which of course includes feeling secure), or to use it as a step in the buyer's journey.

In any case consumers clearly want to be able to purchase items anywhere, but it is perhaps our lack of understanding of the various ways consumers can purchase, that need to be understood to be able to utilize smartphones, as way of sales, properly.

Up to 65% of the UK’s most senior marketers find it “quite hard” to show a clear ROI when it comes to their mobile ad spend. It's time to amend your strategy.