Are you choosing to read this because you believe your marketing doesn't work and you feel it should?

Or do you believe your marketing does work, and want to feel superior for a bit?

Feelings make us act. Motion comes from emotion (it comes from the latin emovere - 'to move').

This article on points out that if you don't understand how your customers feel, your marketing won't move them.

If you want some examples of customer-targeted marketing, see how we use this principle to move our readers in our blog to take action...