Everybody likes talking about themselves, and when we get to help someone else in the process, it feels great.
That's a feeling that you can evoke in others when you want to build a new business relationship with them, if you ask the right way.
Do you need to build relationships as part of your role? Of course you do. Whether it's with networking contacts outside of your business, or colleagues within, creating a supportive relationship with another professional is something we all have to do from time to time.
But how do you get a stranger's attention over email, and get them agree to help you?
This template approach for creating the perfect outreach email has a reported 96% success rate.
Business professionals are busy people, and the last thing they want is an email from someone who needs a favour. Messages like these can be a distraction and burden. That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favour or handout. In fact, as I wrote my new book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, job search, and LinkedIn, I used this tactic multiple times. Out of 24 outreach emails to people that I wanted to help guide me through the book creation process, 23 of those people responded and offered their help. That’s a 96% success rate.