Whether you are telling a story, helping your prospect identify their problem, defining their options or providing insight into how they move through their buyers journey (awareness, consideration, decision), the biggest challenge businesses face is how to get their message heard through all the noise.

In 2016 we are going to see inordinate amount of content produced and the biggest challenge will be getting your content in front of your prospects when they are looking for it, where they are looking for it. SEO is going to become more of focus, focussing on smaller but target audience using longer tail keywords, social authority rather than social marketing (we're not making friends with our prospects) and conversion rate optimisation (split testing everything).

Businesses looking for solid growth through 2016 and into 2017 will be using an inbound approach which brings all the tactics together so they can be measured and constantly iterated.