I am working with a number of recruitment companies just now.  The message I keep getting is the same - "we just cannot rely on banging away at the phone anymore".  We need inbound and we need marketing strategies.

This LInkedIn Pulse piece by Molly Moseley from LinkedUp has 5 great strategies to power your marketing if you are in recruitment:

- Use programmatic software

- Partner more effectively with Marketing

- Leverage re-targeting strategies

- Use email automation

- Create quality content

This last one I am particularly interested in.  Recruitment consultants must know their clients' business and must showcase that expertise not just on the phone but also online.