The opportunity and implications of video on mobile data is astronomical. Challenges around connectivity can invariably be split into 2 categories:
- Workforce mobilisation - connectively for your workforce
- Consumer mobilisation - connectivity for your consumers
For managed service providers and vendors, this creates an opportunity in terms of their own service offering as well as the challenge about how they reach their own audience.
Providing relevant, compelling and informative content is going to be key to their own marketing efforts and one that needs considering as part of their whole marketing strategy.
For the past five years we have talked to people chasing that simple problem of how to be sure that cellular customers are getting the experience that we imagine we are sending to them OTT – simple QoS and no one has been able to agree on a simple process for it. Solving that alone by 2021 would be an accomplishment in itself.