If you look back at the history of any successful brand or business, at least one common string ties them together. More often than not, that common factor is an focused marketing strategy.

Marketing itself is often confused for marketing strategy... just because you are on Twitter or sending out email campaigns doesn't mean there is any strategy. You have to ask yourself what are you trying to achieve.

A strategy understands that wheels can be put in motion to promote your brand. Namely finding key influencers and getting them to genuinely be your brand promoters.

Essentially the HubSpot Inbound Methodology comes into play here - turning strangers into visitors, visitors into leads, leads into customers and customers into promoters.

So who are your businesses influencers?