The popularity of video is growing quickly suggesting it is an avenue we should all be exploring to maximise our business potential.
Content is still king, but it needs to be delivered on the channels where our customers are. Otherwise it won't be seen and therefore won't have an impact. Are you on video yet?
Another reason why video marketing is so successful is that the brain can process visual media 60,000 times faster than it can process text. In a world where people are more impatient than ever before, video makes a big difference.