We're probably all guilty of ordering a 'product in a box' that we really didn't need, at some point. Beauty, snacks... sanitary products. It's all gone a little bit mad out there.
But surely we should be investing in reducing real problems, rather than pandering to those which are more of an inconvenience due to laziness or lack of time?
As the below article goes on to say...
'Last week the Commons science and technology committee warned that without more investment and the adoption of the 3% target, Britain will fall behind its competitors. “The UK risks losing its status as a world leader in research if the Treasury does not make a long-term commitment to increase science funding”'
Are we risking the loss of our status in world leading research partly as a result of the creative, innovative minds out there focussing on frivolity rather than life changing results?
Now that's a problem we really need to get on top of.
There is something demented about such a huge flowering of creativity and innovation being focused on the minor inconveniences of the cash-rich and time-poor. Science is vital if Britain is to prosper – make sure your MP knows that out there is someone with an idea for an app that would revolutionise elderly care, or an online service that could smooth the life of a low-paid single parent. But those ideas might never even fully form before being dismissed; and they would struggle to attract the buzz and venture capital needed to mature into something truly world-changing. Even the most ardent free-marketeer (and there are plenty of those in Silicon Valley) must acknowledge that there are few commercial incentives to innovate on behalf of those who need it