Many have heralded the digital age as the grim reaper of physical literature. Magazines are upping their online presence, Kindle created the possibility of a portable library... but have we ever really fallen out of love with the traditional book? Amazon don't think so.
Amazon have made a huge statement by opening their first physical store in Seattle. As Waterstones give space occupied by Kindle back to books, and the biggest online bookseller take up a place on the high street, it seems we all like taking time away from our screens and reverting back to the comfort of a book.
Let's not even get into what this spells for the so called death of the high street...
Amazon will stock about 6,000 titles, with the selection based on reviews and sales data from Amazon.com. The price of books in the store will be the same as on the website. Richard Mollet, chief executive of the Publishers Association, said the surprise initiative showed the strength of demand for hardback and paperback books. “This is a vote of confidence in the physical book and the physical book store,” he said. “Book stores have been imperilled in recent years, but even Amazon has seen the benefit of a physical browsing experience.”