I do love a good article about Sales that actually gives you something useful to use.
Even if you aren't in Sales, it's worthing knowing these 4 types so you can understand when you are ready - or not - to buy something.
Just because a buyer is in a position of authority—and has the financial ability to buy—doesn't mean they will, in fact, buy. They have to be in the right mindset. We call the right mindsets "buying modes." The wrong mindsets, "non-buying modes." When you understand which mode someone is in, you'll know whether they’re inclined to make a purchase or not. There are two different buying modes: Problem-solving, and Future-seeking. There are also two non-buying modes: Satisfied, and Euphoric.