Why do businesses put such value on 'customer satisfaction'? I'm satisfied with lots of the things I've bought, they're...ok. I never talk about them, because why would I?

There are lots of things that delight me though, every time I use them I feel good about it, and you can bet your life I'll talk about those, and recommend them to others.

Positive word of mouth is gold dust for growing businesses. Here's how to make it happen.