Why do businesses put such value on 'customer satisfaction'? I'm satisfied with lots of the things I've bought, they're...ok. I never talk about them, because why would I?
There are lots of things that delight me though, every time I use them I feel good about it, and you can bet your life I'll talk about those, and recommend them to others.
Positive word of mouth is gold dust for growing businesses. Here's how to make it happen.
Nobody talks about the time they were satisfied, everyone talks about the times they were delighted. So how do you delight your customers so they talk about you? Will they refer you of their own accord? If they do, what is about you and your business that encourages them to do so? And how do you keep on delighting them? We believe there are 8 pillars of delight, that you can use to generate content and measure your referability. Here they are: