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Tellin' Stories (with your blog)

We continually hear that good communication – and therefore good blogging - involves telling stories. But what does that really mean,...

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Talk like your audience not your MD

It can become a bit intoxicating working in a highly driven business environment. One day you sound like a normal person next thing you...

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Facebook more 'Friend' focused with new algorithms

Our friend and family content often doesn't appear on our Facebook radar anymore, as much of our news feed is now taken up news and brands. 

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Speedy Snapchat growth overtakes Instagram

Snapchat is now attracting 25% more new users globally than Instagram. It is certainly the social network to be watching. But new users...

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What now? Turn a trial into a triumph.

Amid the fallout of the last few days, I've heard the same cry of 'it happened, let's just get on with it', and I've got to ask, 'get on...

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Fresh Prince wants you to shift from Products to People

Are your tried and tested sales methods no longer working? 

Are you aware of a change in the buyer journey but have no idea how to fix it? 

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Mashup stories and facts to create killa content

When you’re writing content, it is probably obvious to most people that stories are best backed up with facts, and facts are best...

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Your Short Term Campaigns Could Be Hurting Your Brand

How long do you think you need to measure the effectiveness of a marketing campaign?

An increasingly large number of campaigns are now...

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Mixing relationships into the marketing mix

Lasting relationships can go a long way in business. Especially in marketing. Then why is a clear relationship plan often left out of the...

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Engagement is key to your success

HEY, YOU! YEAH, YOU! CAN YOU HEAR ME? HELLO?!

That is a written representation of how you come across when shouting into the internet...

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The marketing wingman: assisting visitors

Marketeers may be apprehensive to link visitors to external websites, but they shouldn't be. In fact, they should embrace this approach....

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It's the sound of Snapchat (or of silence)?

Video has become a crucial aspect of any marketing strategy. There is no argument with active users and views growing massively across...

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You could be throwing away 99% of your prospects.

Jessica Cody over at the HubSpot blog makes a good point in the article below about how easy it is to focus on the 1% of people who come...

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Interactive content is so not last season

The use of interactive content – such as tests, surveys and infographics which ask relevant questions – is on the rise.

A survey by the...

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Can Microsoft now help us Marketers?

Is the LinkedIn acquisition by Microsoft going to help us as marketers and sales people?

Are Microsoft able to improve the intelligence of...

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Snap Ad, the new addition to Snapchat

Ads will soon be appearing on Snapchat, interwoven between your friends stories to cause minimal interruption.  Welcome Snap Ad.

It's...

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What are personas and why are they so important?

One of the first steps you will take on your inbound marketing journey is the creation of personas.

Personas are “Semi-fictional...

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The changing Twitter tide in favour of Instagram

The Twitter tide is changing, with Instagram taking the crown as the most popular social media platform for advertisers.

With a decline in...

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Social Media to light up the Eiffel Tower for EURO 2016

EURO 2016 kicks off tonight and as 24 teams fight for glory on the pitch, fans will be going head to head on social media with the...

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Bloggers: go out with a bang

You’ve almost finished writing your blog post – yee haa! 

You’ve come up with a cracking idea to showcase your expertise, done your...

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Is Your Content Too Inconsistent? I Hope Not...

One of my pet hates has to be when you look at a business Twitter or Facebook account and notice that they last posted 4 months ago. And...

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3 Reasons Why Your Welcome Email Is Turning People Off

Hey! Someone has signed up for my blog! 

Great! 

I’ll send them an email to touch base and start a fruitful relationship before they become...

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Snapchat: Game, set, and match at Wimbledon 2016

Wimbledon is less than three weeks away, and this year it has secured a three year deal with Snapchat to raise awareness particularly...

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3 + 1 tips for great public speaking

There's some great tips here from content marketing legend Gary Vaynerchuck here, always entertaining and straight to the point.

Here's...

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Passle How-to Guide

Keen to start using Passle for your content creation and inbound marketing? Here is a simple beginners guide with a few top tips to boost...

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Why Are You Writing That Blog Post?

When we're all being told that we need to provide helpful content to our prospects in order to get into their sight line and gain their...

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Increasing Your Value to Customers by Putting Them First

Is your business truly customer focused? Answer honestly…

If you thought “YES!” I would advise you to think again.

Everybody claims their...

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How To: Lose Leads, Lose Customers & Make Less Money

Marketers and sales people are both part of the same team. Team Revenue. In fact, every single person in your business is part of Team...

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The devil's in the detail (of data marketing)

When the right data is collected and used effectively, the opportunities for marketers become endless. Data equips us with the power to...

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Stop Churning Out Content for a Moment and Reflect

Iteration and improvement are quite possibly the biggest tools we have as digital marketers. So take a break from churning out the...

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Struggling to reach your Buyer Personas? Diversify your team

The US Census Bureau projects that today's minority groups will make up the majority of the US population by 2040.

We all need to react to...

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1 minute guide to getting started with inbound

Phew! Lots of information to absorb. The moment that you realise the power of inbound can be daunting, so here are a few tips to help...

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Which content metrics actually matter?

Your metrics are there to help guide future decisions to help your business grow better and stronger. 

Focusing on one metric alone can...

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