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Think the answer to engaging Millennials is to move your marketing online? Think again.

Millennials represent a much bigger problem for marketers than the generations before them. They don't respond to traditional, offline...

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unknownx500 SparkCBC

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Your employer is human too

We are all human and all have a life outside of work.

This needs to be brought into the workplace - we spend more time at work than...

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Mr Happy and Little Miss Sunshine: the ultimate employees

It is common sense that companies who treat their employees well are likely to benefit from a well-motivated workforce.

But research...

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Working smarter, rather than harder

Working for 12 hours a day or so sometimes can give you a 'bragging' right. "I didn't leave the office until 9 last night..." When really...

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How Can Relationships Transform Your Blog Success?

Yet another one of those blog posts where I could have Passled so many areas, and commented on so many parts. Thankfully I managed to...

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How do you solve the three biggest problems in content marketing

I did a webinar today where I got to discuss the three biggest problems in content marketing (and how to solve them) with @ericjmurphy of...

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Buy, it's been emotional

"Motion comes from Emotion", and we are moved to buy by our emotions.

I've spent an emotional afternoon choosing images from the fantastic...

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Could you be the Beyoncé of your industry?

Twitter users trust influencers almost as much as they trust their friends – so says Twitter, at least. (See the quote below.)

The study...

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Your inbound marketing needs you (and you, and you)

Inbound Marketers spend a lot of time looking to the future, and there's a great opinion piece here which may help us identify a few new...

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What does it take to become an Inbound Marketer?

Here's 17 core qualities that make a great inbound marketer, so if you are hiring or looking to hire, get to know what great looks like...

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5 Steps to Landing your Perfect Graduate Job

Whether you are crystal clear on what your perfect graduate job is or not, there are a few more steps you need to take in order to land...

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How to Get Noticed in an Overflowing Inbox

The article below from Kissmetrics focuses on the importance of segmentation as an element of email success and reminded me of a post I...

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Just ban one word to make your message clearer

This is the best tip I've seen in ages. Incredibly simple to remember. You can now create simple, clear sentences to get your point...

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Graduating to competitive success

2016 Graduates that are interested in business growth and want a integral role in helping transform businesses could do worse than...

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What is the Fundamental Point of your Content?

You know a great article, when choosing a paragraph to Passle and comment on becomes harder than writing a full length blog post.

This one...

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You spend 85% of your mobile time using apps

We use our mobiles all the time. But from a business perspective are we making the most of smartphones as a platform?

85% of our time on...

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Positive content, better engagement

We've had the option to react to posts using Facebook Reactions for just over two months. Are we reacting with 'Love', 'Wow', 'Haha',...

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unknownx500 Sarah.Marshall

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Sack your marketing agencies if they won't collaborate

How do you determine what slice of the pie you giving each marketing agency your business works with?  What specialisms are you going to...

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Is Trump's success linked to inbound marketing?

With Donald Trump now the presumptive Republican nominee, many are asking how and why.

A major factor has actually been a small helping of

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unknownx500 Gage Skidmore

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Collaboration can only happen when there is openness

Following on from our last post about Agency collaboration, I'd like to share something from an agency that takes collaboration to a...

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unknownx500 CodyJung

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Collaboration is the key to success for agencies, and clients

The wider marketing agency industry appears to be in a constant state of turmoil, with aggressive competition bordering on the nasty, and...

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Step Away From the Funnel, and Think Again

We all know marketing and sales funnels. They've been ingrained in us for years, helping us to understand our conversion rates and where...

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Productivity or Creativity, did you choose?

Did you know creativity could be in direct contradiction with productivity?

Before I watched this amazing TED Talk on Original Thinkers by...

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Is your price right?

How did you arrive at your pricing? Are you happy with it? Are your customers happy with it?

There's a great article here on pricing,...

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Retirement party for social networking

A few days ago Twitter re-categorized itself as a news app. It's a 24/7, faced paced channel, perfect for news style items. Twitter is no...

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